At the beginning of 2021, TVE's La 2launched "Helvètica", a design program where journalists Flora Saura and Òscar Dalmau explore the exciting world of design from disciplines as diverse as graphic design, product design, architecture, interior design of fashion.

On January 16, the 19th episode -dedicated entirely to design furniture- was broadcast and Helvètica did not hesitate to choose MINIM Barcelona as the filming set for one of their interviews.

Our showroom, a benchmark in contemporary design furniture, became the stage where Flora Saura interviewed the product designer and teacher at the Elisava school, Ricard Ferrer. Topics such as this designer's passion for creating furniture, the differences between design and more commercial products or changing trends in this market were discussed among many others, in settings of our Barcelona showroom located in Via Augusta, 185.

Watch this special chapter here.