MINIM and USM have joined the activities of the Barcelona Design Week 2018 with "Switch on your USM". An exhibition that was presented on June 13 at MINIM in front of an audience that brought together architects, interior designers, journalists from the sector and lovers of good design.

The presentation was attended by Germán Ortiz, Head of USM in Spain and Latin America, and Thomas Dienes, Director of Product Development at USM. Dienes offered a very interesting talk about the development process of the USM Haller E, during which he explained how light and energy have been incorporated into the USM modular system without the need for cables and maintaining the principle of retro-compatibility, allowing each new part of the system can be integrated into existing structures.

At the end, a USM piece was raffled for courtesy of the brand. The winner was the interior designer Natalia Villa.

The exhibition, which brings together a selection of USM furniture with different applications for the house, can be visited until June 30 in our 185 Via Augusta showroom.