July 2021 // The Italian firm Minotti has just launched the second chapter of its digital series "Beyond Design", starring Ginés Górriz, CEO of the MINIM Group, and Mercè Colomer, Showroom Manager of MINIM Barcelona.

WE INVITE YOU TO WATCH THE VIDEO-INTERVIEW HERE

Minotti began this series of chapters by the hand of Federico Arcaya, representative of the firm in Spain, with two very clear objectives: to show the excellence of the brand through its premium partners, and to get to know better the large stores and distributors of the brand in our country.

The store chosen to star in the second chapter of "Beyond Design" has been MINIM Barcelona. From our 2000 m2 showroom located on Via Augusta 185 in Barcelona, ​​Ginés and Mercè tell us how they met the Italian brand, their bond with Minotti, their experiences, their favorite piece of furniture and the designers with whom they feel the most affinity.

A series that reveals the flagship stores of Minotti in Spain 

"Beyond Design" is a project in which Minotti has involved its most prominent ambassadors in Spain and through which it aims to value the work of Minotti's partners.

Partners with leadership, expertise and experience who play a key role in the dissemination of the culture, values ​​and products of the brand in the relevant markets. Through video interviews, we want to talk about design in a complete way, not only from the perspective of the company, but also highlighting the most personal and professional experience of the partners.